There are over a hundred colors. you can agree they play an essential role in our day to day activities. The color you surround yourself with may be influencing your emotions and state of mind, Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part.

In art therapy, color is often associated with a person’s emotions. Color may also influence a person’s mental or physical state. For example, studies have shown that some people looking at the color red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream.

There are also commonly noted psychological effects of color as it relates to two main categories: warm and cool. Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.

The concepts of color psychology can also be applied in everyday life. For example, maybe you’re planning on re-painting your walls or redecorating a house or room with a new color scheme. Well, you might want to consider some of these suggestions about colors and how they might affect your emotions and mood:

Effects of Cool Colors

Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that encourage creativity. Light purple is said to result in a peaceful surrounding, green/blue is considered calming,restful,decreases respiration and lowers blood pressure . These could be great colors for a home or business office.

There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles.

The color blue is suggested for high-traffic rooms or rooms that you or other people will spend significant amounts of time. The bedroom is a great place to use these colors as they should help you relax.

Effects of Warm Colors

The colors yellow and orange are often associated with food and can cause your tummy to growl a little. That’s why so many restaurants use these colors. 

They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. You also don’t want to paint your dining room or kitchen these colors if you’re a weight watcher.

Color for Marketing|Advertising

Marketing is a very difficult and competitive job.The fact that some companies have heavily invested in the concepts of color psychology to get the attention of clients by implementing them in their advertising speaks volume.

Color is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways.

Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colors. Now let’s take a look at some of the more common traits of color psychology, by some common colors.

 Effects of Colors

The following are some common psychological effects of colors in the Western Hemisphere. Here is a list of colors and their meaning.

Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the color, and even surrounding colors, can have an effect. Think of this as more of a beginning guide to color psychology.

Color Psychology: The Color White

  • purity
  • innocence
  • cleanliness
  • sense of space
  • neutrality
  • mourning (in some cultures/societies)

Color Psychology: The Color Black

  • authority
  • power
  • strength
  • evil
  • intelligence
  • thinning / slimming
  • death or mourning

Color Psychology: The Color Gray

  • neutral
  • timeless
  • practical

Color Psychology: The Color Red

  • love
  • romance
  • gentle
  • warmth
  • comfort
  • energy
  • excitement
  • intensity
  • life
  • blood

Color Psychology: The Color Orange

  • happy
  • energetic
  • excitement
  • enthusiasm
  • warmth
  • wealth prosperity
  • sophistication
  • change
  • stimulation

Color Psychology: The Color Yellow

  • happiness
  • laughter
  • cheery
  • warmth
  • optimism
  • hunger
  • intensity
  • frustration
  • anger
  • attention-getting

Color Psychology: The Color Green

  • natural
  • cool
  • growth
  • money
  • health
  • envy
  • tranquility
  • harmony
  • calmness
  • fertility

Color Psychology: The Color Blue

  • calmness
  • serenity
  • cold
  • uncaring
  • wisdom
  • loyalty
  • truth
  • focused
  • un-appetizing

Color Psychology: The Color Purple

  • royalty
  • wealth
  • sophistication
  • wisdom
  • exotic
  • spiritual
  • prosperity
  • respect
  • mystery

Color Psychology: The Color Brown

  • reliability
  • stability
  • friendship
  • sadness
  • warmth
  • comfort
  • security
  • natural
  • organic
  • mourning (in some cultures/societies)

Color Psychology: The Color Pink

  • romance
  • love
  • gentle
  • calming
  • agitation

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